10 May 4 Steps To Creating A Winning Online Presence
No matter the size of a business, an effective online presence is critical to a marketing strategy.
The power of a winning online presence should not be disregarded in the property market either – after all, 80% of buyers are using the Internet to start their home search.
STEP 1: NAIL YOUR SOCIAL MEDIA
Property professionals that use social media as a marketing tool not only allow themselves to appear to a larger audience, they also allow themselves to communicate listings and other information at any time of day.
So what is the key to nailing social media as a real estate company? A great aspect of social media is that it allows your brand to easily show its personality, so take advantage of it. Eye-catching images, video content, and quirky insights into your current listings and property team can build a strong and engaging relationship with your followers.
STEP 2: WEBSITE/BLOGS
In the shift to online marketing, the need for website and blog presence in the property industry has become increasingly important. A website can set you apart from the competitors by allowing you to brand yourself effectively. On top of a winning website, blogs are a great way to keep your audience engaged and informed.
STEP 3: SEO
Once you have a website up and running, it is essential that you can be found by search engines, that’s where SEO comes in. Search engine optimization (SEO) is often overlooked by businesses when developing a marketing strategy.
Currently, in our ever-growing digital world, 89% of consumers use search engines to research a product before purchasing it, and little people go past the first page. This includes property, hence why it is essential for property experts to smash their SEO and rank above competitors.
If you’re not feeling too confident when it comes to SEO, there are experts that can help. Here at Chronicle Republic, we can keep you ahead and use techniques that take you to the top. Even if you are hiring experts, it is important to understand the basics of search engine optimization so that you are able to create sellable and relevant content.
STEP 4: EMAIL MARKETING
As we have already seen, there are many main elements to creating a strong online presence. Despite the new strategies such as social media marketing and SEO, email remains one of the most effective ways to communicate and generate leads with customers.
Email marketing allows property experts to showcase various properties, and maintain a strong relationship with customers through consistent communication and updates. With an average open rate of 20.84%, and an average ROI of 3,800%, the statistics basically speak for themselves!
Need help with your digital marketing?
Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!
If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.