There is no doubt that capturing the attention of your target audience on Facebook is important. Knowing the ropes on social media and having dollars to spend will help, but you don’t need to be a digital marketing guru with a big budget to increase your...
When it comes to figuring out the most effective and time-efficient marketing techniques to boost your brand profile online, it can be a case of social media overwhelm. With so many platforms and only so many hours in the day, it is important to consider...
A social media presence is undeniably important for any businesses in the 21st Century, but with so many platforms out there, how do you know which ones to be present on? We walk you through which social platforms your business should be present on and...
If the saying don’t mix business with pleasure holds true for life, it holds even truer for social media. Blurring the line between your personal and business Facebook page also blurs the line between interaction with your friends (followers) and invasion of privacy. A business page...
By now we are all aware that as a business, having a professional presence on social media is imperative to gain trust, credibility and build brand awareness with customers. But should your team members have their own social media profiles? For real estate agents, many who...
There’s no denying that businesses now live in a digital world. This has given brands opportunities to reach new people, interact with their customers on a personal level, more regularly, and promote the brand on a greater scale. This has also meant that competitors and...
According to the Social Media Sensis Report 2017, 95 percent of all Australian social media users are on Facebook, making it the most popular social media channel for businesses. To make the most of this platform it is important to understand what your audience likes and...
A refined social strategy takes a lot of effort, you must stay on top of the new technology, rules, and trends to ensure that you are implementing the optimal strategy to reach your target market. It's not all just fun and games with sharing...
Unlike Facebook, Instagram is a platform that allows businesses to grow its social presence without having to pay for exposure. Instead, Instagram has been created to allows users to discover and explore content and users that they may not have heard of before; building organic...
This year’s 20th-anniversary AREC conference was bigger than ever, with 4,000 attendees gathering to learn from the best in the industry. Here’s what you can learn from the event. A topic that was popular was social media, personal branding and how agents can dominate their marketplace...
