The Digital Chronicle Episode 3: Six Instagram Content Themes To Boost Engagement

Is your Instagram feed a mess? Do you struggle to find content to post to Instagram? If so, we’ve got just the advice you’ve been searching for!

Instagram is one of the fastest growing social media platforms, gaining over 5 million active users in Australia in just a few short years. Being one of the most visual social media platforms, it is essential to ensure that your content is not only beautiful but also thumb stopping.

Here are six content themes you can try on Instagram to boost engagement and get more eyeballs.


Who doesn’t love a good quote? They’re inspirational and shareable, which is why they have great power to become viral. Capture the attention of your audience by creating your own custom graphic using existing quotes.

By crediting back to the source, you can produce a brand new piece of original content unique to your business. Remember to keep quotes on brand and select phrases that speak to your company’s ethos.


Social media is filled with an abundance of beautiful and helpful content, so it’s a great idea to take advantage of these resources. Consider borrowing content from other users, but be sure to credit the source of this content.

Find a few key accounts that have a similar style and values to your brand, and share this content on your Instagram feed. Who knows, you might even make a new friend or spark a connection with a potential new client!


Let your customers speak for your business in their own voice by sharing testimonials. They provide fantastic social proof of the value of your brand and allow you to share stories to an audience of future customers.

Find authentic pieces of feedback that express the key values of your company. Producing custom graphics with these statements of affirmation help solidify your brand identity and build a visible network of support for your business.


Before you tune out, keep in mind that people love to see faces on social media. It is vital that images of your team are showing up in the Instagram feed to break down those trust barriers with potential clients.

Let your audience behind the scenes of your business by sharing shots of office celebrations, team building activities and industry events. These posts are renowned for their high engagement rates as they show your brand to be genuine, relatable and authentic.


Position yourself as an expert in your field by sharing what you know. The more you share, the more loyal your customers will become. Think about what value you can bring to the table and use this to inform your content strategy on Instagram. Using photographs, video and graphics to educate your audience and motivate users to engage and follower your brand.


Video is trending on social media right now, and with good reason. They provide instant gratification, summarising large sums of information into quick and easily digestible pieces of multimedia content.

What makes video unique is its ability to communicate a huge variety of information to your audience. From company stories to quick tips, video is ideal for capturing attention and inspiring engagement with your Instagram feed.

So that’s it for this episode of The Digital Chronicle, if you liked what you saw today then subscribe to our newsletter to get digital marketing tips straight to your inbox.

Thank you so much for watching and I’ll catch you next time on The Digital Chronicle.

Need help with your digital marketing?

Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!

If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.