2018 is tipped to be a year dominated by video content on social media. Video is expected to continue to gain momentum as more brands harness the potentials of this multi-media format.

If you’re unsure what kinds of video topics and themes resonate with audiences, we’ve got you covered! We’ve rounded up five video content ideas to kick-start your journey towards better engagement and deeper connections with your audience.

Repurpose existing content 

Producing long-form editorial content such as blogs and eBooks requires significant time and attention. With these resources already at your disposal, it would be silly not to take full advantage of this content!

Transform existing content into engaging video segments. Pull out key points, quotes, and stats from blogs and repurpose this into a simple video. Sharing these videos on social media will catch the attention of audiences and help drive traffic back to your website and blog.

Share client feedback and testimonials

Build trust with your audience by sharing your customer’s experiences in their own words. Video is the perfect format to showcase client feedback and testimonials, allowing you to fully harness its multi-media capacities.

Turn written feedback into animated video content with easy-to-use applications like Animoto and iMovie. Add branded fonts, transitions, photos, music and special effects to produce thumb-stopping content that will provide fantastic social proof for your business.

Take viewers behind the scenes 

Give audiences an insight into the day-to-day life of your business with behind the scenes video content. Show off your office décor with a quick video tour or film parts your daily workflow and compile into short, snappy video pieces.

Remember, audiences are much more likely to remember a face rather than a name, so don’t be afraid to get in front of the camera too! This will help audiences connect with the people behind your business and helps add personality to your brand.

Showcase your industry knowledge

With so much information at their fingertips, the attention spans of audiences are rapidly evaporating. To keep viewers engaged, your business needs to provide valuable and informative content online that will keep users coming back again and again.

Consider the benefits of sharing your industry knowledge through video content. Create animated graphics, slideshows, and infographics that reveal the latest industry trends, stats, and news to audiences.

Not only will this keep viewers engaged with your social channels, but also keeps your brand top of mind as an industry leader and expert in your field.

Reveal the process of transformation 

For real estate agents, this one is a goldmine of creative possibility! Showcase the transformation of a home prior to sale through short-form video content. Take viewers on a journey by documenting the steps taken to style, market and prepare a property for sale. This will help sellers understand the process selling a home, and make them familiar with the services your business can provide.

Property stylists and interiors professionals can use these videos to showcase their work. Film short snippets of rooms before and after styling and amaze your viewers with the finished results!

Need help with your digital marketing?

Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!

If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.