Digital marketing is everchanging and trends are very important for businesses to keep an eye on. As we are approaching 2021 we can expect a wave of new social media trends. Brands must keep on top of their social media and digital marketing strategies to stay in the game and keep a hold of their online communities.
We have witnessed tremendous evolution in the ways brands are connecting to audiences over the past 12 months, with video generating the best reach and engagement across all social media platforms. When planning your digital strategy for 2018, it’s important to keep these trends in mind to get the most from your online efforts.