Business

There is no doubt about it, everyone goes wild over a good quality stock image. We know what you’re thinking – are they serious? It’s cheap, it’s tacky, it’s a 1999 Microsoft PowerPoint presentation. That is where you’re wrong! A new world of stock imagery has arrived with the turn of the 21st century and it has really turned up to the party.

Social media statistics are very useful when it comes to deciding what to post and what works best on social media. It would be beneficial for all businesses to stay up to date with what is happening with social media in 2020. Image and video sharing platforms are in high demand more than ever.

Social media advertising plays a crucial role in building a strong online presence. To be successful on social media you need to invest in putting a budget behind your posts as only 3-4% of your followers will see your posts if you don’t. Boosting your posts will enhance the engagement received and make sure it is getting all the eyeballs

Social media apps are constantly rolling out new features to keep their audiences engaged and help create a platform for creators that allows their creative juices to flow. Instagram has recently launched one such exciting feature called ‘Reels’. Set to become the new biggest feature for content creators and social media enthusiasts, Reels allows you to record short clips of 15 seconds and add your choice of audio along with a range of creative visual effects.

When it comes to social media, engagement matters! The level of engagement on your Facebook and Instagram posts determines how it will be prioritised by the algorithm and who gets to see your posts. Metrics such as likes, shares, comments, follows and link clicks are all tools to measure your brand’s social media engagement levels.

The digital world is a great space to build brands, form strong relationships and grow businesses. Social media platforms provide us with an array of tools to build an unforgettable online presence and create loyal communities. However, with all the

Video is one of the most effective methods of marketing used to engage audiences. It can be considered a powerful tool for real estate agents and agencies to convey key messages about properties or market updates. To produce a great

Video content has always been a very important part of digital marketing and social media strategies as it is the best way to engage audiences. The consumption of video content in such large quantities has increased over the past few

During these uncertain times where there are constantly new regulations, keeping everyone well informed with updates is crucial. Real estate agents should continue to create a strong connection and regularly communicate with their audiences. Filming videos is a great medium

Due to COVID19, the current social climate is in an ever-changing state. This has proven to be a confusing phase for real estate agents to navigate. Particularly, in terms of understanding how to continue their normal business activities. When it

Since the government’s announcement about changes to the way the real estate industry operates, including the ban of in-person auctions and open houses. Real estate agents across the country have had to pivot the way they do business and get

Instagram is one of the largest and most prominent social media platforms when it comes to online marketing. As a hub for images and videos Instagram is an important tool for real estate agents looking to tell their brand story

Ah, the all-mystic Instagram algorithm love it or hate it, the algorithm ultimately determines how successful your page will be. We’re here to help you separate fact from fiction about how the algorithm actually works, and how you can beat

Social media competitions are a great way to get your followers engaged with your brand. If you’re not sure where to start, take a look at our top suggestions. Make them seasonal What better time to get in the giving

Experiencing writer’s block? You’re not alone. Luckily for you, we’re here to share some tried and true methods to help you get those creative juices flowing! So, if you’ve found yourself sitting at the keyboard with no idea where to

To keep your brand current on social media and stay ahead of the curve, you need to be on top of the latest trends. Read our list of the top 5 must-know social media trends for 2020 and avoid being

With the countdown to 2020 on this time of year we start to reflect on what has worked and what hasn’t, and how we will move the needle towards greater success next year. In December and November each year, we

Is your Instagram content not reaching the right audience, or its full potential? The good news is you don’t have to worry about figuring out how to optimise your posts. If you’re interested in learning a few handy tips that

Don’t know your CPCs from your CTAs? Acronyms are aplenty in the world of social media and if they’ve got you scratching your head, it’s time to brush up on your social media lingo! We run through some common jargon

Overwhelmed by the time it takes to manage your social media channels and create content? If you aren’t sure what you should be focusing on, or how to deliver quality content daily don’t worry. We’ve got the process down to

It’s a question we get asked regularly, and we understand why! With all the time, money and effort that goes into maintaining your online profiles it’s important to weigh up if it’s the right tactic for you. Now, while we

With Instagram constantly shaking up their service, it’s no surprise that Instagram stories have completely transformed since their introduction. If you’re looking to make the most of the stickers, filters and animations now on offer, you aren’t alone. The best

In a world dominated by our Facebook feed, Instagram likes and LinkedIn connections, knowing how to make the most of your online presence is non-negotiable. But each industry is different, and with no foolproof way to sort out your socials,

It’s no secret that the world is increasing being driven by technology. It seems each day there are new devices coming to the market. All these tools are supposed to make our lives easier. But as an agent knowing what’s

As the real estate award season draws to a close, you may have struck it lucky with some finalist nominations (or even a win) under your belt! Not only are these achievements great for your personal motivation, they are also

A new wave of platform updates has hit the constantly changing world of social media. The great news is… we are loving them: primarily, the introduction of Facebook’s Creator Studio. This promises to make the way brands and marketers interact

Are you new to the social media game? Or just confused about which platforms best serve your needs? You aren’t alone. A question we get asked all the time is, ‘what are the best social media channels for real estate