We’re all familiar with social media – most of us use it regularly to stay in contact with friends and family, lurk on exes, share cat videos or a cute selfie or two. So it’s understandable to think that social is easy to master – if you have a couple hours free a week that should be enough right? But there’s a reason a social media manager can be so important.
In reality, however, there’s so much that goes on behind the scenes, and it takes a lot of effort to stay on top of the new technology, rules, and trends to ensure that you are implementing the optimal strategy to reach your target market.
When done correctly, posts are carefully crafted content that not only gets seen and shared by followers of the page, but also help companies connect with their audience and grow their sales.
Social Media Today has collated 5 signs and symptoms that you’re in need of a social media team, diagnose yourself below:
1. Your engagement rate is less than 10%
Simply speaking, engagement rate is a calculation for measuring a brand’s effectiveness on social media – it’s the number of people who engaged (liked, commented, shared, pinned, favorite, etc) divided by the number of people reached. As teams post on social, the goal is to generate high engagement. High engagement allows the algorithms to rank a piece of content as more relevant (and better) than others which then reaches a larger audience. (Read: higher chance of conversions to sales, reads, etc.)
2. Your average cost per click on ads is greater than 10 cents
Social media advertising is one of the most popular tools for growing an audience, building brand awareness and increasing sales. But all too often, business owners are paying too much and their budgets are being spent too quickly.
As a guide, on Facebook, your cost per content engagement should average less than 10 cents per engagement, less than 4 cents per video views and 50 cents for new fans.
3. You aren’t using the information you have properly
As social platforms moved from purely social networking to a marketing platform, there’s been a significant focus on creating powerful tools for small business owners. Custom audiences, for example, enable you to target people who already know and love your brand. Lookalike audiences enable you to reach a targeted population that’s similar to your current customer based off of lifestyle choices and brand interests. Say hello to a wider audience to love you and interact/buy from you
4. You’re not tracking how activity impacts your overarching business goals
If you’ve invested in social media activity and left feeling like it didn’t work, it may be less about the platform and more about tracking and alignment.
Successful social media campaigns begin with a plan that aligns with wider business goals, continues with tracking progress on those goals and goes through to refining the process based on those metrics as the campaign progresses.
Simply put, companies who track goal progress have most success on social.
5. You’re a company leader
Company leaders can most certainly have a presence in their social media strategy but generally speaking, there are other roles and duties that the leader could focus on to move the business forward without decreasing social media success.
Is it time to invest in a social media manager or team? If you can tick even a few of these boxes, the chances are high.
Read the original article from Social Media Today here.
Don’t let a lack of social media strategy impede your business ambitions!
Chronicle Republic is a boutique Sydney marketing consultancy for real estate and interiors professionals.
We help our clients tell their brand’s story through engaging and meaningful marketing that captures the attention of new and potential clients.