Planning your community involvement for 2021? Well, this is the episode for you.
As a real estate professional building, your community presence is imperative for long term success in your market place.
Giving back to your community is not only personally fulfilling, but it’s also a great way to build relationships and generate some referral business.
With so many options at hand, it can be hard to know where to focus your time and your money!
1. Find out where your customers hang out
What type of buyers, sellers and landlords are you mostly working with or do you want to work with?
Think about the demographics such as age range, gender and ethnicity.
What stage of life are they in? Are they downsizing from a large home, purchasing their first home, or upsizing to a larger family home, perhaps they are mostly investors?
The life stage that your customers are at will strongly impact their interests and therefore where they hang out. So, ask yourself what is a day in the life like for my clients and what would they typically do on weekends? This will help you generate some great ideas for community involvement.
2. Make it genuine and be there
Try to choose an organisation, interest or cause that you feel passionate about or genuinely have an interest in.
If you can be involved with something close to your heart, then you will come across authentically and getting involved won’t feel like a chore.
Simply having signage at the local sporting ground isn’t going to deliver return on investment for you, so make sure you show up – get involved personally and give your time not just your money.
If you need a little help generating ideas, then you are in luck! We’ve put together 21 ideas for community involvement in our latest FREE eBook, grab your copy now at the top of this page.
3. Bring in your branding
Bringing in your agency and personal brand is essential for brand recall. You want people to remember you and associate you with that community event or organisation and that means introducing something visual!
This could mean any branding item, big or small, and guess what our eBook is packed with great ideas for you to consider.
4. Get your current clients involved
Raising funds for a community initiative is a great way to not only add value but to increase time spent with your clients and build rapport.
Invite them along to a fundraiser, charity auction or event so that they can feel like a part of it too.
5. Promote your involvement
Promoting your community involvement doesn’t have to come across crass or showy. It is all in how you position it.
Social media and email marketing are a great tool to showcase your community involvement. Use it to promote the initiative rather than simply showing off your involvement.
Copy and imagery should focus on the event/organisation itself first and foremost, rather than what you have done for them. Simply raising awareness for your community initiative can be a huge help.
6. Measure return on investment
Well we would all love to think that when it comes to community involvement that we are doing it purely out of the goodness of our hearts, but ultimately there is a business interest and we need to see that our time and energy is not only making the world a better place but that it’s also generating business opportunities for us too.
Tailoring an offer specifically for those involved in your initiative, perhaps free marketing or no upfront marketing could work? Or consider donating money from the sale or lease of their property back to the organisation.
With this approach, you can give people an incentive to work with you, but also track leads coming from your involvement.
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