Maintaining a strong online presence with your social strategy can often feel like hard work. Social media management requires time, energy, and a whole lot of organisation skills! But why work hard when you can work smart? We share with you some of our favourite tools so you can vamp up your social strategy in simple and time-conscious, yet effective ways. Read on!
Social Media Scheduling and Management Tools
Managing your social media could not have become easier! Save time and schedule your social media content to prioritise other tasks that may need your attention. Sked and Facebook Business Suite’s publishing tools are both great to ensure your posts are well set and scheduled ahead of time. Some other great platforms that make management that much simpler are Hootsuite, Buffer and Sprout Social, as they are an all-in-one platform that have features from scheduling to monitoring across all your social channels
Tools For Analytics
Make your digital efforts worthwhile and track the effectiveness of your social strategy. Utilise the insights section of your Facebook and Instagram accounts where you will be able to track the results and statistics of your strategy to make improved posting decisions. Sked Insights tool can be an addition to your Instagram monitoring, where you will find neatly laid out visual metrics. If you are running ads on your socials, Facebook Ads Manager is your go-to tool to create and manage ads as well as to track how well your campaigns are performing.
An effective social media strategy must include relevant and engaging visual content. Now that’s difficult without some amazing imagery that gets your audience to stop scrolling through their feed and to land on your post. Gather free stock images taken from sites like Unsplash and Shutterstock, take them yourself or hire a professional to take some enticing shots for you. Once you have your images handy, you can prep and edit them using the sizing features on Canva. Some sweet tools to help to enhance your images include Adobe Photoshop Express, Lightroom and VSCO, which are all great apps for some quick touch ups and editing on the go.
Curating Content Tools
There is no doubt that staying consistent and creative with your social posts is important to retain your audience. It’s also important to also ensure your content is relevant to your audience whilst making sure you’re staying on top of the trends in your industry. All of that can be time-consuming and tricky. To help take some weight off your shoulders, Feedly, Flipboard and BuzzSumo will be your best buds! Gather inspiration for your content, get some insight into what’s popular and occurring in your industry, and maximise the impact on your audience with their useful tools and features.
Need help with your digital marketing?
Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!
We help our clients tell their brand’s story through engaging and meaningful marketing that captures attention.