As digital experts, we can’t emphasise enough the importance of having an understanding behind why you are in the digital space.

Social media has become a large part of everyday life. With over 2.77 billion social media users around the globe, the average Australian aged 14 and above spends up to 340 minutes on social media every week.

Within those 2.77 billion social media users, who are you targeting? Defining your social media objectives and creating a strong digital marketing strategy can assist in reaching the right people online and give you the results you are looking for.

We give you three non-negotiables when it comes to answering the question of why you are on social media. So grab a cuppa, find a sunny spot, and let us guide you through this process!

Step one: your social media objective(s)

To gain trust, to position yourself or your brand as a professional thought leader or point of contact, to generate leads, or all of the above. There are plenty of reasons why you could be using social media, but defining which elements come from your business plan and from the foundation of your social media strategy will take your digital presence to the next level.

Step two: creating a valuable presence

No matter the field of business, the client is always the most important aspect. To create a valuable presence online there is no denying that you must think about what your clientele would want to see. Develop content that keeps them engaged and wanting to come back for more. We don’t want to flood our clients’ feeds with promotion, we want to give them valuable content that they can take on board – consider what your audience would want to see from you, not what you want to tell them.

Step three: define what you want to say on social media

What are you trying to achieve in the digital space? Once you have found the reason behind your online presence and defined what type of content your customers want to see, think about what you want to say to your online audience. Post with purpose and create a dialog with your online community that encourages conversation. Be active on your social media accounts to remain top of mind – you want to take this opportunity to communicate key messages from your brand, showcasing the people and lifestyle behind what makes you, you.

So, when push comes to shove, what we are trying to tell you is: inspire, engage, educate, and entertain! Once you have defined your social media objectives and developed an unbeatable digital strategy, there is no stopping you. The digital world is your oyster and holds a huge potential for you to grow your business to the next level and beyond.

If you’re unsure of your digital strategy and defining your online objectives, why not reach out to the digital superstars @chroniclerepublic and we will get back to you with a helping hand.

Need help with your digital marketing?

Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!

If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.