DEFINE YOUR AUDIENCE IN 5 WAYS

As a brand, it is important that you identify and understand your target audience. Think about your key-audience, who you are aiming to engage with online, and what your intentions are with this audience moving forward.

Are you looking to generate leads, or simply start a conversation with social media users in the local community? Once you identify the answers to these questions, you will see a shift in the engagement and reach on your social media platforms. In a great way, we promise!

We believe you need to define your audience in 5 ways. Let’s break it down:

1. DETERMINE YOUR STRENGTHS

Making yourself stand out from the crowd can bring in that niche audience you have always wanted on your social media platforms. Branding yourself, or your business, as personable and approachable can build rapport and allow engagement rates to skyrocket!

Determine where your brand’s strengths lay and emphasise these when building your social media strategy. Highlighting your points of difference and competitive advantages will enable you to craft a unique personal brand and help your business shine on social media.

2. UNDERSTAND WHO YOU ARE TALKING TO

Finding the right tone and manner when speaking to your audience online can be a struggle. We highly recommend a professional, yet approachable tone – with this, you really can’t go wrong!

Understanding who you are talking to online and identifying that key demographic can really assist you in developing rapport with your followers. Think about who your ideal client would be and create clearly defined customer personas to help you visualise the audience you’re trying to reach online.

3. KNOW WHERE TO FIND YOUR PEOPLE

Define your target areas and design your social media strategy to suit those locations. Sourcing local imagery and promoting local businesses will emphasise your passion and connection to the local area and community, but also creates a comfortable, familiar space for your audience to feel excited about engaging with.

4. UNDERSTAND THEIR WANTS AND NEEDS

We know you love that Christmas photo from 1994, but do your followers really need to see that hair do? Understanding your user’s needs is an imperative part of creating your social media strategy. For real estate agents, educating vendors and buyers about the selling process with engaging blogs or video content can be a fantastic way to build trust and deliver valuable content to address their concerns and uncertainties. 

Keeping track of your engagement and reach through analytics tools on your social media platforms can give you an idea of what is working, and what isn’t.

5. RESEARCH, RESEARCH, RESEARCH

Research. You want to be the know-it-all of your audience, calculating their wants and needs before they realise so that you can give them exactly what they want in their social media feeds! Through hashtags and handles you can find like-minded people and use your media platforms to connect with those that will give you that lasting engagement you are craving.

Defining your audience can be a difficult task, we know. But it is one that cannot be overlooked when building your brand on social media.

Need help with your digital marketing?

Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!

If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.

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