Don’t know your CPCs from your CTAs? Acronyms are aplenty in the world of social media and if they’ve got you scratching your head, it’s time to brush up on your social media lingo! We run through some common jargon you need to know in order to manage your profiles without a hitch.

AIDA – attention, interest, desire, action

This how copywriters organise website copy, ads, blogs and all general social media updates tend to follow. Used as a guideline to ensure your work has a purpose and is easy to follow. If you can identify your AIDAs then your content is applicable to your target audience, and worth publishing.

CMS – content management system

This is the name given to software programs that organise, develop, edit and publish content. WordPress is a CMS and is the one we use to create our blogs!

CPC – cost per click

When it comes to online promotions, CPC refers to how much the advertisers pays, in dollars, for each click on their ad content. Also known as PPC (pay-per-click).

CR – conversion rate

Conversion rate is the percentage, or proportion of individuals who have acted out of the number that the content was exposed to. For example, if your ebook landing page has 100 visitors, and 50 individuals choose to download it, the CR is 50%.

CTA – call-to-action

“Click here”, “buy now”, “learn more”, “join us” are all CTAs as they suggest an action for your audience to take.

CTR – clickthrough rate

Very similar to CR (conversion rate), this measures the amount of people who clicked a link when advised to. For example, if an email campaign was opened by 50 people, with 25 individuals clicking the link to go to the website, the CTR is 50%.

DM – direct message

A message sent to you privately via your social media inbox.

GA – Google analytics

A tool operated by Google to help you track website traffic. They can be useful when developing reports on best-performing content, and for setting future online goals.

HTML – hyper text markup language

HTML is the coding language used to build webpages and any other information viewable on the web. It is the foundation and the frame of every website you visit.

PPC – pay per click

Also known as cost per click (CPC – see above).

PV – pageviews

A measure of your web traffic tracking, page views refers to how many times users have visited your webpage.

ROI – return on investment

A way to determine how big your profit margin is. This is calculated by finding the difference between your revenue and expenses.

SEM – search engine marketing

This determines how brands websites are organised within search engines such as Google and Bing. For example, whether a Google search of your brand’s name shows you at the top or the bottom of the search results can have a great effect on your exposure to potential clients. To break it down further, SEM can be separated into paid advertising and search engine optimization (SEO – see below)

SEO – search engine optimization

The process of making a website rank highly on a search engine’s result pages. This means that the content on your page is relevant to the keywords or term that was searched. The higher up the results page it is the more relevant your page was. This is determined by elements such as keywords, subheadings, internal and external links as well as alt text.

UGC – user generated content

The content — articles, updates, comments, videos, photos — that is produced by a site’s users.

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