It’s a question we get asked regularly, and we understand why! With all the time, money and effort that goes into maintaining your online profiles it’s important to weigh up if it’s the right tactic for you. Now, while we believe social media for agents is essential, especially in this digital age, we’ve decided to break down the pros and cons to help you decide for yourself.
It goes without saying social media is an influential marketing tool. Not only does it provide you with a more effective way to reach your desired audience, it also allows you to gain the attention of many individuals who would otherwise have no access to your services. Instagram is particularly effective in targeting these people via their geotag and hashtag features. Meanwhile Facebook is essential for establishing a stronger community of active and loyal followers. By maintaining an engaging profile that stimulates relevant discussions, your word of mouth marketing is likely to skyrocket too. When it comes to curating a personal brand LinkedIn is an absolute must. Its ability to present you as an informed industry expert will strengthen your credibility enormously.
A major reason why we might discourage some agents from having their own branded social media profiles would be largely due to time constraints. If you aren’t willing, or just can’t, put aside an adequate amount of time, money and effort then social media might not be for you. The profiles that are most successful are run by individuals who are continually posting, promoting and engaging in active conversations. It’s important to have a polished and active account, as one that posts only sporadically or is of poor quality will reflect poorly on your services. That being said, regardless of the above LinkedIn is something all agents should make use of. This platform requires little upkeep as posts don’t need to be as regular but they do need to be informative, succinct and a way to showcase the amazing work you’ve been doing.
Ideally agents should have their own pages. Not only are they a great way to build up a public profile, but they also allow you to remain engaged with your specialty suburbs. This will not only benefit you from a marketing point of view, but as a service too! By being in direct contact with your potential clientele you can gain even more insight into how to best meet their needs. However, it’s important to note that if you don’t have the time or money to create a polished and professional profile it’s best not to have one at all. Instead a better course of action would be to focus on a company page, and a well maintained LinkedIn profile. Regardless of your situation, try to put some time aside to give social media a go. You will be surprised just how effective it is as a branding tool.
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