As a real estate professional, you need to be able to present yourself and your brand to your audience with confidence and individuality in the social media marketing space.

These days, anyone can frame themselves as a social media superstar. We’re here to guide you through five key content pillars that we believe will set you apart from the crowd and give your online presence that special element to make you stand out.

1. Personal branding

Having a personal touch when building your social media presence can’t go amiss. Whether you’re in a team, or a solo agent, your personal branding can give insight into what you do, who you are, and how you work, to all potential clients looking through your profile. Now, when we say personal branding we don’t mean flooding your high-quality content feed with selfies and close-knit details of what you had for lunch today. We mean showcasing your morals and values through: pictures with your family, highlights of your volunteering efforts, or a showcase of your involvement in the community and its events.

2. Testimonials

This is your time to shine. Testimonials are a great way to highlight the great results you have been achieving, without coming across arrogant or intimidating. Using the words of past clients, you can show your online audience what type of agent you really are. The proof is in the pudding, so you may as well give your audience examples of your successes to convince them to see for themselves how great you are!

3. Buyer/seller tips

With your bank of experience and knowledge, it goes without saying that sharing buyer/seller tips on your social media platforms is a fantastic way to not only help your audience in their property journey, but also to gain trust and position yourself as an expert in your field. Genuine, authentic tips can create a relationship between you and your audience in a way that can gain potential leads; by allowing insight into your knowledge in the real estate field, you become the first point of contact once your audience has decided to sell.

4. Local lifestyle

Highlighting the local area of your specialty suburbs may seem redundant, but don’t underestimate its power! Not only is it a great way to showcase how great the area is for potential investors, but this is also a fantastic opportunity for you to show how much you know. As a property professional, you want to be an expert in your local area. Highlighting local businesses, local events, and local imagery can create a relationship between you and your immediate community that puts you front of mind when it comes time to sell their property.

5. Property features

Last but not least, the obvious content choice – property features! We are talking outstanding results, sold wrap ups, upcoming inspections, and general property inspiration. These are all fantastic ways to highlight your passion for property and get your outstanding or upcoming listings noticed in the digital world. Don’t overwhelm your audience by posting 10 properties a day, but instead take the time to choose listings that showcase your specialty suburbs and highlight the potential you hold as an agent when it comes time for your online audience to choose a property expert to sell their home.

Struggling with your digital marketing strategy? Why not reach out to @chroniclerepublic today and we will be in touch. If you haven’t yet set up a Facebook Business Page for your agency or your own agent profile grab our freebie below for a quick guide on how to get started.


Need help with your digital marketing?

Chronicle Republic Communications is a boutique Sydney marketing consultancy for real estate, property and interiors professionals. We specialise in social media, content marketing, email marketing, blogging, search engine optimisation, social media advertising and much more!

If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.