To keep your brand current on social media and stay ahead of the curve, you need to be on top of the latest trends. Read our list of the top 5 must-know social media trends for 2020 and avoid being caught by surprise!
Story success
The popularity of ephemeral content has been rapidly growing, particularly over 2019! It’s predicted that this type of content will become the cornerstone for majority of the new year’s trends, shaping most digital marketing plans. So what is ephemeral content? This essentially refers to anything that is available for a brief window of time, before disappearing. Some great examples are Instagram and Snapchat Stories. The reason why this style is looking to only get bigger in 2020 is its ability to make your information easily digestible and more engaging. With attention spans decreasing these bite size pieces of information are bright, attention grabbing ways to get the important information dispersed quickly. Not to mention their addictive quality! Our advice? Don’t neglect your stories in 2020. Read our tips for the perfect Insta story here.
Clever chatbots
Customer service has become increasingly important in this digital age. Companies are looking to remove some of the backlash regarding reduced human interaction by providing new online solutions. The chatbot has been the answer for many time poor and digitally savvy businesses. Initially chatbots were much more elementary. They were programmed to respond with a script to specific keywords that were most searched on the website. However, with the advancement of technology they can now cater for a larger variance in questions, providing more individualised answers. This is thanks to new sophisticated software allowing them to surf the web for answers. They also have the added bonus of being able to talk to multiple users at once. In 2020 many marketers believe they will become a staple for most service based websites.
Augmented reality
AR technology is gradually evolving, especially in relation to eCommerce, product discovery and special offer operations. With so much untapped potential 2020 is looking like the year AR becomes more integrated in the business world. Early adopters will benefit the most from this strategy due to its novelty. Realtors can make great use of AR by taking prospective home owners on virtual tours of homes. This ‘interactive open home’ could allow the user to change the interior’s paint colours, remove walls or move around furniture. A great way to allow buyers to envision themselves in the space. Until now its usage has been limited due to technological and cost barriers. But in 2020 a big shift is expecting to make the software more accessible.
Live time
Video trends have been commonplace for the last few years, and 2020 is no exception. As more people become interested with instant updates, social media pages are turning towards posting organic video content. Which is why platforms are experiencing increased engagement on their ‘live’ functions. Facebook live, Instagram live and YouTube live have all grown rapidly over 2018 and 2019, with 2020 expecting even more individuals adopting them as their primary form of social media interaction. From a commercial point of view, consumers love the fact that these instant updates evoke a sense of transparency. With the inability to photoshop or overtly edit the content it feels much more organic. Agents can make the most of their social media’s live platforms by showcasing new listings, giving sneak peaks into their auctions or even by having a quick on camera chat about the market conditions.
Paid advertisement
It’s no secret that businesses know the importance of having an online presence. While posting on these profiles daily is a great first step it’s no longer enough! If you are looking to take your engagement and reach to the next level you can’t ignore the growing importance of paid advertising. Facebook with over six million advertisers and Instagram with two million monthly advertisers means that soon these platforms will become entirely dominated by those who pay to play. If you don’t want to be left behind consider putting aside some social media expenditure. With the ability to easily set up ads with specific demographics, it’s a decision you won’t regret.
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Chronicle Republic Communications specialise in social media for real estate, property and interiors professionals.
If you are looking for social media for real estate, property or interior design our digital marketing experts can help you bring your brand’s story to life.
